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A creative strategy and production studio for next-gen wine and hospitality marketing.

☀️ Napa, CA

The experience starts at the scroll.

We help Napa wine and hospitality brands get found, get booked, and keep guests coming back, from loyal regulars to the next generation of wine lovers.

Take the First Taste Diagnostic: 3 minutes to find out exactly where your digital presence is losing hearts, minds, and eyeballs.

See what your guests actually experience before they book.

Find Your Gap

Two women enjoying glasses of wine outdoors at a sunny gathering; one woman is smiling and wearing sunglasses, while the other is slightly out of focus.

We’ve created with

Now bringing that level of thinking to Napa Valley.

The Belief We’re Built On

Most brands are guessing.

Your tasting room is incredible. The experience speaks for itself. But your guests decide whether (or not) to visit long before they ever open your door. And most hospitality brands have no idea where that decision fell apart.

Vineyard fields at sunset with workers tending to the grapevines and a tractor in the foreground.

The leaks are everywhere.

Was it the AI search that pointed to a competitor instead? The Instagram grid that looks like every other winery in the valley? The email sequence that doesn't exist? Not knowing how to talk to the next generation of wine drinkers? The prestige without the passion?

It's usually not one thing. It's a handful of small leaks across your digital presence that add up to empty seats, empty rooms, and a wine club that churns faster than it grows.

Two people riding a Kawasaki utility vehicle through a vineyard during daytime. The vineyard has lush green rows of grapevines and distant rolling hills.

We start with a diagnosis.

We walk your entire digital guest journey — from the first search to social to email to the post-visit follow-up — and find exactly where the experience breaks down. We find what's working, what's not, and what it's costing you. Because if you can’t see it, you can’t fix it.

A group of people at a wine tasting event in a warm, sunlit room with large windows. The focus is on a table with three empty wine glasses and one glass of red wine. One person is holding a glass of red wine, and a woman in the background is holding a glass. The scene suggests they are sampling and evaluating wines.

Then we build.

We make content that makes guests feel like they’ve arrived before they’ve ever booked: modern, sensory, and built around buyer psychology. We make content with a job to do: pieces that create desire, convert attention into interest, and keep guests coming back. We make content that’s optimized to get you found on search and social so you’re top of mind, even in uncertain times.

We don't guess. We diagnose, then we design.

A straw sun hat resting on a beach towel with a resort and palm trees in the background under a clear blue sky.

78%

of wine consumers engage with brands on social before deciding to visit. The tasting room experience starts on a screen.

Beverage Marketing Corporation

95%

of purchase decisions are driven by subconscious feeling, not logic. Guests feel a destination before they choose one.

Gerald Zaltman, Harvard Business School

90%

more often and 60% more per purchase. That’s how often emotionally engaged customers buy and how much more they spend.

Gallup Customer Engagement Research

81%

of hospitality experts say AI is having a very high impact on how guests search for experiences, especially among younger travelers.

Reimagining the Guest Journey in the Age of AI, 2025

What We Do

More bookings. Stronger clubs.
Guests who remember you.

Discovery and loyalty: the moments before the visit and the ones that bring guests back. You deliver the magic in between, we make sure everything around it is worthy.

Find The Gap In Your Journey

A stack of pancakes topped with banana slices, blueberries, walnuts, and syrup on a rustic plate.

01 Discovery

We audit your guest’s digital journey and design the top-of-funnel experience to create genuine desire,
not just awareness.

Guest experience audit
Social content strategy
Search & discovery positioning
Brand voice & visual direction
Peak moment mapping

So the right guests find you before they find anyone else.

Interior of a modern room featuring a large, round, metallic gold-colored hanging lamp, a wooden coffee table with a bowl, a white armchair with a pillow, a stone accent wall with two adjustable reading lamps, and a wooden shelf with compartments.

02 Retention

The visit shouldn’t be the ending. We design the content and touch points that turn first-time guests into members and loyal regulars.

Post-visit content strategy
Wine club & loyalty campaigns
Email & social retention arcs
Community & belonging design
Anniversary & re-engagement

Because the most profitable guest is one who’s already been.

A person is pouring red wine into a glass at a bar, with two other wine glasses and a blurred smiling couple in the background.

03 Creative Production

Visuals that look beautiful and make someone feel something. Every frame is designed to extend the IRL experience into the digital one.

Winery & vineyard photography
Restaurant & hospitality shoots
Brand films & social video
Campaign content creation
Seasonal & event coverage

Content that earns the scroll-stop and the reservation.

About Us

We make things that make people feel things.

Hello. We’re Kristy and Nino Ellington. Born and raised in Napa, Vintage High alums (Go Crushers!).

Years ago, we left home to work with, build for, and learn from the best brands on the planet.

Disney. Pixar. Hilton. Burberry. Adobe. Nordstrom. Emirates.

Brands that have spent decades figuring out what it means to make someone feel something, build cult-like followings, and evolve to meet the expectations of culture and the next generation customer. We were in those rooms and learned from the best.

We brought that level of thinking home because Napa deserves it. The wine is extraordinary. The food is extraordinary. The landscape is extraordinary. What most brands are missing isn’t the quality, but continuity.

The feeling a guest has when they find you online should be the same feeling they have when they walk through your door, amplified. That’s what we came home to build.

A woman with short brown hair and blue eyes smiling at the camera inside a warmly lit cafe or restaurant, wearing a sleeveless gray top and a long necklace.

Kristy
Head of Creative & Strategy

A smiling man with glasses, wearing a dark suit and black shirt, with a bright orange flower on his left lapel, outdoors with yellow and green foliage in the background.

Nino
Head of Production

Not Pictured: Our trusted network of (literal) hundreds of experts, designers, producers, managers, and specialists that we tap to support our clients. We don’t crew up until we understand your needs. This means you’re not paying for agency salaries; you’re only paying for the work.

We work exclusively with wineries, restaurants, and hospitality brands in the Napa Valley who believe the guest experience is the brand, and are ready to invest in capturing the attention and loyalty of the next generation consumer.

Built for Napa’s best.

See what your guests actually experience before they book.

Take the First Taste Diagnostic

Three minutes to find out exactly where your digital journey is losing hearts, minds, and eyeballs.